Our strategy

 

Our vision

Our vision is a future where carers are recognised, valued and enabled to live and care well.

Our mission

Our mission is to provide tailoured information, advice and support to unpaid carers, and advocate for better local services that meet their needs.

Our values

Everything we do is driven by the following values:

  • Compassion: We bring an empathetic and caring approach to our work and ensure that carers are treated with compassion and care by others.
  • Authenticity: We stand with carers and use our independence and lived experience to challenge injustice and champion carers’ rights.
  • Representation: We are proactive in putting unpaid carers at the heart of our decision-making so that carers’ diverse perspectives are seen, heard and shape our services.
  • Expertise: We recognise carers as experts in their loved ones’ needs, bringing innovation to our services through co-production and listening and learning from feedback
  • Relationships: We build and strengthen peer support and community among carers and proactively create partnerships across the wider care system.