Iceland is the first supermarket to launch an over 60’s 10% discount that customers will be able to get every Tuesday, starting from Tuesday 24^th May.

The discount will be available with no minimum spend, with customers needing to show proof of age to receive their 10% discount of their shop: Senior Bus Pass, Driver’s Licence, The Senior Railcard, Freedom Pass.

This discount is available in stores only, across the Iceland and The Food Warehouse estate.